adidas - Underwear
adidas has always been at the intersection of lifestyle and performance. So when they launched their Underwear line, we stayed true to both sides of the brand, celebrating comfort as a sport we all play.
Role: Lead Creative / Senior Copywriter
Thanks to: Anna Kiosse, Art Director | Darren Cronje, CD | Abi Leah, Producer | Camille Boumans, Director | Lotte van Raalte, Photographer