adidas - Faster Than
Fast is a feeling, that means different things from one runner to another. It’s a personal sensation that comes from the context of your own running story. In 2020, adidas set out to democratise fast with a product range that tapped into the many ways that fast can be felt whilst running.
The SL20 and Ultraboost 20 were two of these products, both packed with performance features that enable runners to tap into their own fast feeling.
Role: Lead Creative / Senior Copywriter
Thanks to: Jeremy Pedro, Senior Art Director | Thomas Jullien, Andre Grey, Annie Chiu, CDs | Rosemarie Praaning, EP | Sophie Campbell, Producer |Daniel Kaufman, Director | Golden Wolf, VFX