adidas - 4D Fusio
When adidas’ 3D printed running tech fell into the hands of Originals, the Fusio was born.
And when that fell into our hands, we ran with it through dimension after dimension, exploring the new worlds this was made for.
Role: Lead Creative / Senior Copywriter
Thanks to Jeremy Pedro, Senior Art Director | Annie Chiu and Joris Philippart, CDs | Lily Derby, Producer | Leeza Pritychenko, 3D Artist | Jocelyn Anquitel, Director | Black Kite, VFX.