adidas - X Speedportal
A cultural crossover from another dimension.
The X Speedportal is a boot built for speed, but none of that straight line, s=d/t speed. Nah. This boot is all about multi-dimensional speed, so it was time for some multi-dimensional thinking.
Enter Rick & Morty, the last people you’d expect to see teaming up with Mo Salah and Vivianne Miedema. And just like defenders who play against these kind of players, no one saw this coming.
But where did the boots go then?
They crash landed into our reality, more specifically onto the feet of some seriously multi-dimensional players, Messi and Salah. They showed the world what these boots are all about, and the world ran away with it.
Role: Lead Creative / Senior Copywriter
Thanks to: Jeremy Pedro, Senior Art Director | Thierry Albert, ECD | Thomas Jullien, CD | Rosemarie Praaning, EP | Aaron Mc Enaney and Elise Hagedoorn, Producers
Major thanks to the wonderful partners at Adult Swim.
