adidas - 2024 Olympics
The Olympics and Paralympics tell a unique sporting story. One where everyday athletes are catapulted from their training spaces to the world stage. Physically, they’re more than ready after dedicating their lives to this moment, but the pressure that meets them in the moment that matters is something else.
This campaign celebrates the self-belief required to make the most of the chance of a lifetime.
Different athletes across different Olympic and Paralympic disciplines, all tell their own stories of how they disarm the pressures they face, in preparation for Paris 2024.
But the Olympic story goes on. So whilst we celebrate those athletes gearing up for Paris ‘24, we also shine a light on a next generation athlete already preparing for a chance in LA ‘28; young boxer Meryland Gonzalez.
Role: Lead Creative / Senior Copywriter
Thanks to: Jeremy Pedro, Senior Art Director | Darren Cronje, James Andrews, Thomas Jullien, Simone Di Laus CDs | Rosemarie Praaning, EP |Annelien Orbie, Producer | Matt Baron, Director | Robbie Lawrence, Photographer