Gatorade - The Greatest Never Settle
What makes the greatest so great? They don’t stop when they get to the top. They keep going, breaking records and raising the bar beyond the perceived limitations of their sport.
So when Messi decided to leave Barcelona, already on the pantheon of GOATs, we took the chance to dive into the mindset of the man himself, and how he refuses to settle on his achievements as he looks to the future.
But this is Gatorade, and Messi isn’t the only athlete on their roster who knows a thing or two about striving for greatness.
Role: Lead Creative / Senior Copywriter
Thanks to: Jeremy Pedro, Senior Art Director | Thomas Jullien, CD | Rosemarie Praaning, EP | Jason Harper, Director