adidas - Supernova
Never easy, always nice.
Running sucks. A lot of the time. Especially for the everyday runner, just trying to fit in some cardio or me-time in an already packed schedule. It aches, it burns and yet somehow, you never regret it.
Supernova supports runners who feel at home in the uncomfortable world of running. We all know it’s never going to be easy, but perhaps it can feel a little nicer.
We maintained the duality and contrast of Never Easy, Always Nice throughout the campaign.
Always representing true struggles faced by everyday runners, but ultimately making pieces that just felt nice to watch.
Camila Mendes.
Camila doesn’t really like running, and takes comfort in the fact that every run ends eventually. So she was exactly the right ambassador for Supernova.
Although reluctant at first, Camila even took the shoes for an early morning run in London, and didn’t totally hate it.
Role: Lead Creative / Senior Copywriter
Thanks to: Jeremy Pedro, Senior Art Director | Darren Cronje and James Andrews, CDs | Laura Marquino and Pablo Marinero Garcia, Creatives | George Ancock, Producer | Adriaan Louw, Director | Future Deluxe, CGI | Jake Jones, Photographer