adidas - Ultraboost 5
The icon that is Ultraboost, reintroduced with even more energy and a whole lot more running clout. Once misinterpreted as a lifestyle shoe, UB returns to us as the ultimate running experience with a bold new aesthetic and the kind of energy that just won’t stop.
Lookbooks and product explorations elaborate on the many angles of this energy story.
Role: Lead Creative / Senior Copywriter
Thanks to Jeremy Pedro, Senior Art Director | James Andrews, CD | George Ancock, Producer | Chechu Pajares, Director | Tom Weatherill and Matt Moran, Photographers | Future Deluxe, CGI